Ask most owners whether their website is working and you get a feeling. "It's been a bit quiet lately." "I think we're doing alright." The phone rings a little less one month and a little more the next, and somewhere in there is the question of whether people can find you. But a feeling is a poor way to run anything you paid for.

The good news is that being found is a thing you can watch. It takes one steady check, made the same way every month. The movement is slow, so patience is part of it.

Looking by hand is a real start

The simplest check costs you five minutes and nothing else. Go and search for what you sell, the way a customer would type it, and read what comes back. Are you on the list? Does the written answer at the top of the page name you, or a rival? I've written before about that answer and why it's worth checking, because more and more people read it and never scroll past it.

Do that once and you learn something. The trouble is doing it once. A single look is a snapshot, and snapshots fool you. You check on a good day and feel fine. You check on a bad day and panic.

The week you forget to look is the week something slips. What you want to know is not "where am I today" but "which way am I moving", and that only shows up when you look the same way, every month, and write it down.

What the monthly note says

So I write it down every month. The note records whether you're showing up on Google for the things your buyers search, and whether the answer above the results is naming you. It says where you stood this month against last, so you can see the line moving.

The point of writing it down is that it turns a feeling into a record. If a page you added started showing up, the note says so, with the month it happened. If you dropped off something you used to appear for, that shows too. Dropping off is exactly the sort of thing you never notice by feel until the quiet has gone on for months. A record catches it early enough to do something about.

This is the same idea as a site that keeps adding pages: the work is only worth anything if you can see whether it's landing.

It takes a while

Being found builds slowly. A page you publish today might take weeks or months before it starts showing up, and no one can promise you a particular spot or a particular customer.

What I can do is show you the movement, up or down. That is the whole reason the note exists. I read the same note on my own business, every month. Some months the line goes the right way and some months it doesn't, and you deserve to see both.

Being found is a thing you watch, month after month. If you'd like to know where you stand today, get in touch and I'll take you through it.