Writing
Notes from the studio.
How the tools get built, what proof actually looks like, and what running them on a real business teaches you.
- 3 min read
A website that keeps working
A site built once and left alone slowly goes quiet, because every new thing people search for wants a page you never wrote — here is the case for a site that keeps adding them for you.
- 4 min read
Getting found: the three places buyers actually look
Someone looking for what you sell checks three places before they pick up the phone — and being in one is no longer enough.
- 3 min read
How to know whether you're being found
Most owners guess whether their website is doing its job — here is a plainer way to tell, and an honest word about how long it takes.
- 3 min read
Proof over promise — why we run the tool before we sell it
Most software is sold on a demo and a promise. We do it the other way round: every tool earns its keep in a real, trading business before it is offered to anyone else.
- 3 min read
The answer above the results
An AI-written answer now often sits above the normal search results, naming some businesses and not others — here is why it is worth checking whether it names you.
- 3 min read
Your list should belong to you
Many email platforms charge you more as your list grows and make leaving hard — here is why your contacts should be yours to export and take anywhere, any time.